Web Content Strategies course will start on 24. March, 2021.
The course deals with different aspects of digital content, especially web content, in the context of different strategies. Content strategy includes creation, publication, and governance of useful, usable content. It seeks to manage content as a strategic asset across the entirety of any organization. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience.